The advantages of the sample-controlled thermal analysis (SCTA) for both the kinetic analysis of solid-state reactions and the synthesis of materials are reviewed. This method implies an intelligent control of the temperature by the solid-state reaction under study in such a way that the reaction rate as a function of the time fits a profile previously defined by the user. It has been shown that SCTA has important advantages for discriminating the kinetic model of solid-state reactions as compared with conventional rising temperature methods. Moreover, the advantages of SCTA methods for synthesising materials with controlled texture and structure are analysed.